BRANDING

Branding Overview

A brand is more than a logo. It’s a comprehensive experience that communicates to your audience who your company is. Beginning with visual identity, it also includes web interfaces, imagery, and communications. There is no limit to the involvement a consumer will have with a brand. And we can help you with all of it.

Branding Strategy

Your branding projects will kick off with a one-week branding strategy exercise. Our collaborative, strategic process aims at defining a foundation and rationale for your brand, and ensures that the design work is specific to your needs and those of your end user.

Visual Identity and Assets

Everything you need to put your best face forward, visual identity spans basic branding—logotype, mark exploration, secondary typography, color palette—to additional elements like app icons, iconography, illustration, patterns, and more.

Type Design

Conventional type is everywhere. But custom type is uniquely yours, and can help distinguish your company. Type design is the construction of a typeface or font. The main goal is to craft each character (or glyph) to relate to all letters of its alphabet with legibility. We have some impressive type geeks on the team to help you with customized, unique type needs.

Marketing Materials

Marketing is often the first touchpoint for your customers. It introduces them to your company. From advertisements, brochures and pamphlets, mailers and billboards, to web banner ads, social media marketing needs, and promotional videos, we can help elevate your new brand through print and online marketing materials.