Communication Overview

A visual brand experience can take you only so far. A fully expressed, cohesive brand weights the communications experience as significantly as the visual. The personality of your brand is determined, in large measure, by the words you use and the messages they convey. Be sure that isn’t sacrificed or undervalued.

Communications Style Guides

The purpose of this guide is to serve as a resource for anyone who is creating copy or verbally communicating on behalf of your company. Specifics on the document include a technical section on writing style, definition of brand voice (who is speaking), key messaging (what is being said), and any tone variations


Your company name is the point of entry for your brand. Aequirtas works iteratively and collaboratively to educate you on naming conventions, brainstorm and vet naming ideas until a few solid directions are identified, select and secure available URLs, and present naming options to a legal partner to help us determine the viability. We can also consult with your team as you navigate the naming process internally.

Internal Company Materials

To help staff and employees embrace and accurately express the new or refreshed brand, we create brand culture books, volunteer guides, welcome kits, and other internal-facing print or digital collateral.


The right words wield power, connecting people with your brand story. Our copy experts dive deep to tap your story’s life blood, infusing your messaging with the prose that works best for your needs. Each platform evolves with its own audience over time: web, social, and print. Our job is to stand a step ahead to guide meaningful conversations.